Smart Bid: Smarter Bidding for Better Campaign Performance

Running successful advertising campaigns isn’t just about targeting the right audience, it’s also about bidding the right amount for every impression. Finding that balance manually can be challenging, especially when traffic quality changes from one auction to the next.
That’s where Smart Bid comes in.

Smart Bid is an AI-powered pricing model that automatically adjusts your bids based on the likelihood of each impression leading to a conversion. Instead of relying on fixed bids, the algorithm continuously analyses campaign performance and real-time signals to help you reach your advertising goals more efficiently.

Choose the Goal That Fits Your Campaign

Smart Bid supports two optimization strategies depending on what you want to achieve.

Target CPA

If your objective is to keep acquisition costs under control, Target CPA automatically adjusts bids to achieve your desired average Cost per Acquisition.
When an impression has a higher probability of converting, Smart Bid increases the bid to improve your chances of winning the auction. If the expected conversion rate is lower, it bids more conservatively. Over time, the algorithm works to keep your average CPA close to the target you’ve set.

Target ROAS

For campaigns where conversion value matters more than conversion volume, Target ROAS is the ideal choice.
Instead of optimizing for the number of conversions, the algorithm evaluates the expected value of each conversion and prioritizes impressions that are more likely to generate higher revenue. This helps maximize your return on advertising spend while keeping your campaign aligned with your profitability goals.

Why Data Matters

Smart Bid improves as it learns.
During the initial learning phase, the algorithm gathers conversion data while bidding similarly to Smart CPM or Smart CPC. Once it collects around 30 conversions, it has enough information to make significantly more accurate bidding decisions.
The more quality data your campaign generates, the more effectively Smart Bid can optimize performance over time.

Getting Started

Setting up a Smart Bid campaign is straightforward.
You’ll need:

• A verified and funded advertiser account
• A conversion goal
• Fixed or Dynamic conversion values if you’re using Target ROAS

When creating your campaign, simply select Smart Bid as the pricing model, choose your optimization strategy, set an initial CPM or CPC and launch your campaign.

Tips for Better Results

To help Smart Bid perform at its best:

• Start with a competitive initial CPM or CPC to speed up the learning process.
• Use Maximize Volume while the algorithm is collecting data.
• Allow enough time for the campaign to gather meaningful conversion data before making major changes.
• If traffic volume is limited, consider increasing your initial bid, adjusting your Target CPA or ROAS or expanding your targeting.

Let Automation Do the Heavy Lifting

Bid management doesn’t have to be a constant manual process.
Smart Bid continuously analyzes campaign performance, adapts to changing traffic conditions and automatically adjusts bids to maximize your results. Whether your goal is lowering CPA or increasing ROAS, it helps you make smarter bidding decisions in every auction—so you can spend less time optimizing and more time scaling successful campaigns.