Guidelines

TrafficGold Banner Compliance Rules

To ensure fast approval and maximum traffic availability across our network, all banner creatives should follow the guidelines below.

1. General Requirements

All creatives must:

  • Match the advertised offer and landing page.
  • Be clear, honest and not misleading.
  • Feature only models who are clearly 18+.
  • Be suitable for the targeted audience and website category.
  • Respect copyright and trademark laws.

2. What Is Allowed

The following creative styles are generally accepted:

Adult & Dating

  • Adult dating banners.
  • Sexy or erotic imagery.
  • Adult entertainment promotions.
  • Casual dating offers.
  • Cam offers.
  • Adult subscription services.

Banner Formats

  • Static banners.
  • Animated GIF banners.
  • HTML banners. (only on selected ad zones)
  • Native creatives.
  • In-stream companion banners.

Creative Style

  • Attractive adult models.
  • Lifestyle and amateur-style images.
  • Clear headlines and call-to-action buttons.
  • Localized messaging.
  • Simple, clean designs.

3. Recommended Banner Headlines

Examples:

  • Someone nearby wants to chat.
  • Meet local singles tonight.
  • New local matches available.
  • See who’s viewing your profile.
  • Chat with women near you.
  • Looking for fun tonight?
  • Find someone near you.
  • Someone is waiting for your message.

Recommended CTA Buttons

  • Chat Now
  • Start Chatting
  • Sign Up Free
  • Join Now
  • Meet Singles
  • View Profiles
  • Register Free
  • Find Matches
  • Send a Message

4. What Is NOT Allowed

Misleading Creatives

Do NOT use:

  • Fake Close buttons.
  • Fake Play buttons.
  • Fake Download buttons.
  • Fake Skip buttons.
  • Fake Chat notifications.
  • Fake System notifications.
  • Fake Browser messages.
  • Fake Windows or Mobile interface elements.
  • Fake Messenger or SMS conversations.
  • Fake incoming call screens.
  • Fake virus warnings.

The banner should never trick the user into clicking.

Technical Violations

The following are prohibited:

  • Auto redirects.
  • Auto downloads.
  • Auto installs.
  • Auto playing sound.
  • Mobile vibration without user interaction.
  • Browser lockers.
  • Ransomware.
  • Malware.
  • Phishing.
  • Malicious JavaScript.
  • Backjacking.
  • Browser history manipulation.
  • Heavy ads that negatively affect user experience.

Content Restrictions

The following content is not accepted:

  • Underage or young-looking models.
  • Incest.
  • Bestiality.
  • Rape.
  • Sexual abuse.
  • Extreme violence.
  • Blood or gore.
  • Torture.
  • Scat.
  • Urination.
  • Drug use or promotion.
  • Alcohol or tobacco promotion (where restricted).
  • Political advertising.
  • Religious advertising.
  • Deepfake or face-swap content.
  • Copyrighted celebrities or public figures without permission.

5. Animation Rules

Animations should:

  • Be smooth and easy to follow.
  • Avoid excessive flashing or blinking.
  • Not rotate or change frames excessively fast.
  • Never create a misleading user experience.

6. Landing Page Requirements

Landing pages should:

  • Match the banner message.
  • Deliver the promised content.
  • Load correctly.
  • Not automatically redirect users multiple times.
  • Not trigger downloads or malicious behaviour.
  • Be compliant with applicable privacy and advertising regulations.

7. Best Practices

For the highest approval rate, we recommend:

  • Use real-looking adult models.
  • Keep designs clean and professional.
  • Use curiosity instead of misleading tricks.
  • Highlight the value of the offer.
  • Test multiple headlines and creatives.
  • Localize creatives whenever possible.
  • Ensure the banner accurately represents the landing page.

8. TrafficGold Recommendation

To maximize approval rates and campaign performance across our premium traffic sources, we recommend creating banners that are engaging, relevant and transparent.

Well-designed creatives with clear messaging consistently outperform misleading banners in terms of long-term ROI, approval rates and campaign scalability.

Following these guidelines will help ensure faster campaign approval and access to the widest possible inventory across the TrafficGold network.

 

TrafficGold Popunder Compliance Rules

To ensure fast approval and maximum traffic availability across our network, all Popunder campaigns should follow the guidelines below.

1. General Requirements

All Popunder campaigns must:

  • Match the advertised offer and landing page.
  • Be clear, honest and not misleading.
  • Load a functional landing page.
  • Be suitable for the targeted audience and website category.
  • Respect copyright and trademark laws.

2. What Is Allowed

The following campaign types are generally accepted:

Adult

  • Adult dating
  • Cam sites
  • Adult entertainment
  • Adult subscription services
  • Casual dating
  • Webcam platforms

Mainstream

  • E-commerce
  • Gaming
  • Finance
  • Utilities
  • VPN
  • Antivirus
  • Sweepstakes (where legally permitted)

3. Landing Page Requirements

Landing pages should:

  • Match the promoted offer.
  • Load correctly on desktop and mobile.
  • Use HTTPS.
  • Display the advertised content immediately.
  • Provide a good user experience.
  • Be compliant with applicable privacy and advertising regulations.

4. What Is NOT Allowed

Misleading Behaviour

Do NOT use:

  • Fake Windows updates.
  • Fake browser messages.
  • Fake mobile notifications.
  • Fake security warnings.
  • Fake virus alerts.
  • Fake CAPTCHA pages.
  • Fake download pages.
  • Fake prize notifications.
  • Fake chat requests.
  • False urgency claims.
  • Clickbait that does not match the landing page.

Users should always understand where they are being redirected.

Technical Violations

The following are prohibited:

  • Malware.
  • Phishing.
  • Browser lockers.
  • Ransomware.
  • Cryptomining.
  • Hidden scripts.
  • Forced software installation.
  • Auto downloads.
  • Multiple redirects.
  • Redirect loops.
  • Browser history manipulation.
  • Unexpected push notification requests before user interaction.

Content Restrictions

The following content is not accepted:

  • Underage or young-looking models.
  • Incest.
  • Bestiality.
  • Rape.
  • Sexual abuse.
  • Violence or gore.
  • Blood.
  • Torture.
  • Drug use or promotion.
  • Copyright infringement.
  • Deepfake or face-swap content.
  • Misleading medical claims.

5. Best Practices

For the highest approval rate, we recommend:

  • Keep landing pages simple and fast.
  • Minimize registration steps.
  • Ensure the offer is immediately visible.
  • Optimize for mobile devices.
  • Match the landing page to the campaign message.
  • Use clear and transparent messaging.

6. TrafficGold Recommendation

To maximize campaign approval and long-term performance, we recommend creating landing pages that are transparent, fast-loading and relevant to the advertised offer.

Campaigns that prioritize user experience consistently achieve higher approval rates, better engagement and stronger ROI.

Following these guidelines will help ensure faster campaign approval and access to the widest possible Popunder inventory across the TrafficGold network.

TrafficGold Video Ad Compliance Rules

To ensure fast approval and maximum traffic availability across our network, all Video creatives should follow the guidelines below.

1. General Requirements

All video creatives must:

  • Match the advertised offer and landing page.
  • Be clear, honest and not misleading.
  • Be suitable for the targeted audience and website category.
  • Respect copyright and trademark laws.
  • Meet TrafficGold technical specifications.

2. What Is Allowed

The following video formats are generally accepted:

Supported Formats

  • VAST
  • MP4
  • In-Stream Video
  • Out-Stream Video

Allowed Verticals

  • Adult entertainment
  • Adult dating
  • Cam offers
  • Gaming
  • Finance
  • Utilities
  • Mobile apps
  • Lifestyle

Creative Style

  • High-quality video.
  • Clear visuals.
  • Readable text.
  • Professional editing.
  • Clear Call-to-Action.
  • Relevant messaging.

3. Recommended Video Length

Recommended durations:

  • 6–15 seconds for awareness campaigns.
  • 15–30 seconds for standard campaigns.
  • Up to 60 seconds for storytelling.

4. What Is NOT Allowed

Misleading Creatives

Do NOT use:

  • Fake system notifications.
  • Fake security warnings.
  • Fake browser messages.
  • Fake emergency alerts.
  • Fake download prompts.
  • Fake virus warnings.

Videos should never trick users into interacting with the creative.

Technical Violations

The following are prohibited:

  • Malware.
  • Phishing.
  • Forced redirects.
  • Hidden redirects.
  • Auto downloads.
  • Browser manipulation.
  • Automatically opening multiple tabs.

Audio Restrictions

Do NOT use:

  • Excessively loud audio.
  • Distorted audio.
  • Fake notification sounds.
  • Fake alarm sounds.
  • Misleading emergency audio.

Content Restrictions

The following content is not accepted:

  • Underage or young-looking models.
  • Incest.
  • Bestiality.
  • Rape.
  • Sexual abuse.
  • Violence or gore.
  • Blood.
  • Torture.
  • Drug use or promotion.
  • Copyright infringement.
  • Deepfake or face-swap content.

5. Landing Page Requirements

Landing pages should:

  • Match the video message.
  • Load correctly.
  • Be mobile-friendly.
  • Not trigger downloads or malicious behaviour.
  • Be compliant with applicable privacy and advertising regulations.

6. Best Practices

For the highest approval rate, we recommend:

  • Capture attention within the first three seconds.
  • Show the offer early.
  • Keep messaging simple.
  • Include subtitles where appropriate.
  • Finish with a clear Call-to-Action.
  • Optimize videos for both desktop and mobile devices.

7. TrafficGold Recommendation

To maximize approval rates and campaign performance across our premium traffic sources, we recommend creating video ads that are engaging, transparent and relevant to the advertised offer.

Well-produced videos with clear messaging consistently outperform misleading creatives in terms of long-term ROI, approval rates and campaign scalability.

Following these guidelines will help ensure faster campaign approval and access to the widest possible Video inventory across the TrafficGold network.