Tier 1 markets like the US and UK are still strong—but they’re crowded. In 2026, more affiliates are looking at emerging markets to get better ROI.
We’re seeing steady growth in regions like Latin America, Southeast Asia, and Eastern Europe. More users are joining dating apps, competition is still lower, and traffic is usually cheaper. All of this makes these GEOs attractive for scaling.
At the same time, these markets aren’t plug-and-play. What works in the US won’t automatically work in Brazil or Thailand. User expectations are different, and that shows in performance. Creatives, language, and overall messaging need to feel local—otherwise campaigns just don’t convert as well.
Another important point is mobile. In many of these regions, most users are on smartphones, often with slower connections and simpler devices. If your funnel isn’t built for mobile first, you’ll lose a lot of potential conversions.
The advantage right now is timing. Affiliates who start testing new GEOs early can still find good opportunities before competition catches up. But it comes down to basics: test often, stay flexible, and adjust your campaigns to what actually works in each market.
